The Business of Art Masterclass

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Access: Free 1:1 Call

NEXT SESSION COMING JULY 2023! PRE-REGISTER HERE TODAY TO SAVE 50%.

Go at your own pace! This 3 week course is a guided masterclass where I'll walk you through the basics of setting up a website to sell your artwork online. We're going to discuss domains, e-commerce site, building your brand and narrative, creating products using collections, SEO and driving traffic to your site using a blog. We'll also discuss how to build a mailing list, third party services to help grow your business and how to promote your site.

 

You'll also have private access to ask ANY questions you might have throughout the course for 2 months! 

The Full Course Outline: 

INTRODUCTION - DEFINING YOUR BUSINESS:

The Business Mindset

The Shift

Defining our passion and Non-negotiables

CLASS 1 - OVERVIEW + CLAIMING YOUR SITE

About Me + The Course Overview

Why You Need a Website

Finding Your Customer + Target Market

Aligning with your Customer + Keyword Research

Key Components and Building your Brand Narrative

Brand Message

CLASS 2 - OVERVIEW + CLAIMING YOUR SITE

Creating your first product

Creating your first collection

Featuring your artwork on your homepage

Creating Additional Pages, Menu and Contact Form

CLASS 3 - BOOSTING TRAFFIC, GETTING NOTICED AND ADDITIONAL TOOLS

Adding A Blog + Keyword Research + SEO Services

Adding A Landing Page + Mailing List Subscription

Links, Backlinks and Google Searchability + Console

Photography + Branding

Social Media Leverage

OPTIONAL COACHING ADD-ON: Dive deep into your business with 1 hour EACH WEEK of 1:1 coaching. This is an optional add on. We'll work through your specific needs, where your business currently sits, any plateaus, obstacles that are stopping you from growing. We will address your website, break down the components, look at your SEO, branding, social media presence and how you can optimize to find your target customer. 

* FOR A LIMITED TIME, IF YOU'RE UNSURE HOW TO DEFINE YOUR BUSINESS, WHAT TO SELL, WHERE TO START OR STRUGGLING WITH WHAT TO PRIORTIZE FIRST, LET'S HAVE A 1:1 CALL TO DISCUSS YOUR NEEDS AND HOW THE COURSE WILL HELP YOU